Jefferey J. "Jeff" Oliveira, 68, of Fall River, son of the late John S. and Olive (Margarida) Oliveira passed away Sunday. He is survived by his sister, Maureen Beaudoin (husband-Maurice) of Berkley and East Sandwich; nephew, Philip Beaudoin of Weymouth; niece, Nicole Beaudoin of Newton; several cousins and his cat, Maggie. He was a graduate of BMC Durfee High School and Bryant & Stratton College in Boston. Jeff started his career at the Fall River Herald News as a paperboy at the age of 12 and ended his career in the Advertising Department. His love of New England sports never wavered, even during the worst of seasons and scandals. Jeff played softball, loved fishing and was an avid golfer, having belonged to the Fall River Country Club for many years. His Funeral Service was held on Friday in our Fall River Chapel followed by his committal at Notre Dame Cemetery.